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"This was awesome! I've learned new ways of thinking, watching this video. I feel motivated to guide my business in a different direction and start thinking of how I can use content marketing this newer way. Thank you for creating this documentary. It makes a lot of sense for the times we live in today!" – SuperDeluxeEdition

Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.

The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been and will continue to change business and media forever.

"Due to the increase in the consumers consuming social media content (YouTube, Facebook, Twitter etc..), you guys are subtly promoting your institute by showcasing this brilliant content; which to my knowledge is a classic example of a brand promoting themselves via content marketing. A brilliant promotional strategy to get your brand out there in this chaotic and noisy world.
Usually an educational institute would promote themselves by just showcasing what courses they provide through annoying pop-up ads or sponsored Facebook posts etc.., but you guys have actually differentiated yourselves by creating a knowledgeable & valuable content and sharing it for free through social media (YouTube), with the main objective of enticing your potential customers to get an interest in such a field so that they can sign up for your courses, thereby increasing your customer base. A genius marketing move. Kudos to you guys!!!!" - Darshi Pandit


Content marketing is one of the most impactful ways of relating to your audience, those are the types of comments you want to receive. Just like when someone is looking for a product or service, they could also be looking for knowledge. If you have unique content just like the example above, then you are winning over your audience by being relatable and extremely helpful. Expand your content marketing horizons and take it to social media where millions and millions of people spend their time every day. Plan your content marketing schedule, if you don't know where to start, don't stress we have you covered, follow this link to find out how. Lastly, Loopascoop will continue to assist you with all your content marketing needs, so don't forget to sign up.

Article Tags: Content Marketing Online

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