Instagram Stories disappear after 24 hours, so why not make it your chance to experiment a bit more with different creative content pieces?
Over 500 million people use Instagram Stories every day, and as a brand, this gives you a massive opportunity to reach and engage with a massive audience. So here are a few things to keep in mind when you work on your Instagram Stories strategy:
1. Get discovered by others
Simply by using hashtags and geotags, it can help your brand become discoverable to your target audience. Adding the above to appropriate stories on your account can help increase your number of followers while focusing on earning quality customers.
2. Create some engaging content
Instagram Stories are viewed vertically and take up your whole screen. There are many features specific to Stories that are not available for Feed Posts. Doing some research around the various features available and experimenting with them across your content can be a creative way to differentiate your brand from your competition.
Try using the 'Ask Me A Question' sticker to give feedback around a specific topic that relates to your brand or business. Your customers or audience can provide questions that you can answer which will lead to higher engagement on Instagram.
3. Monitor your performance
By understanding the Insights, which is Instagram's analytics feature, you can track the success of your Stories. Paying close attention to the percentage of viewers that watched the next Story in a sequence of multiple stores is a key metric in understanding your performance. This will help with understanding what type of content your target audience likes the most, which can improve your strategy going forward.
Instagram prefers that users engage via the platform on a personal level, so why not implement your social strategy for Facebook, Twitter and LinkedIn via our social platform Loopascoop. Start your trial today, and post the content you want, at the right time, and on the right platform.
Source: Louise Myers Visual Social Media