Marketers to take note of this update as it could affect your Facebook advertising.
Starting from 19th of August, changes are being made to better align with the introduction of the 'FB5' app redesign which was unveiled at its F8 conference earlier this year. Mobile news feed ads will be compressed in order to match the look and the feel of the new Facebook design.
The key changes are as follows:
Fewer lines of primary text will show on mobile News Feed – Now only three lines of primary text will show on Facebook mobile News Feed, after which people will be prompted to click to view the additional text.
Maximum media height for photos and videos will reduce to 4:5 on the mobile News Feed – The tallest supported aspect ratio for images without links and for videos is now vertical (4:5). Media taller than 4:5 will be masked on Facebook mobile News Feed.
Facebook notes that these changes will help to "drive increased ad effectiveness and make it easier to use the same assets on Facebook News Feed and Instagram feed". As you may already know, Facebook bought Instagram a while back, and these changes are in a sense to bring presentation uniformity across both platforms.
In conclusion, you will now have to make sure those first three lines in your ad are extremely catchy for people to want to click 'show more', keeping in mind the picture/video formatting must be spot on too.
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