WHAT IT MEANS AND WHAT IT TAKES TO BE A SOCIAL MEDIA INFLUENCER

So what actually is a social media influencer? Well, a social media influencer is someone who has access to a large audience and can persuade others by virtue of their authenticity and reach.

An enormous 3.196 billion people actively use social media, which equates to 42% of the world's population, so why not get in front of people when they are looking for a specific product, especially when you can literally influence their purchasing decisions.

If you can fit a brand's criteria by showcasing their product you are already halfway there, the next step is making sure your audience fits the brands marketing demographics and interests. Have these two, and you could work your way up to between 2000 and 3000 dollars if you accumulate 500,000 followers.

The whole online world is becoming more and more monetised, so find your niche – whether it's shoes, hair care, makeup or clothing – choose your social media channel, develop your content strategy, distribute your content to grow your network and don't forget to engage with your followers. Soon enough, a brand will approach you if you are authentic in what they are looking for, and BOOM... once people start buying more of that specific product, you would have become an influencer in those sales.

The best you can do is to deliver high-quality content and to make sure you’re engaging with your audience because, in the end, it’s the community that decides if you become a mega social media star. The power, ultimately, is out of your hands. But you can influence the outcome!

Whether you are or aren't a social media influencer, if you are trying to get your brand content out there, try Loopascoop, a social media content scheduler. Save time posting your content daily to allow yourself more time creating your content that's right for your audience.