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What is the whole digital marketing game, and how does it all work?

Digital marketing sounds incredibly simple, but the truth is that it can be very intimidating and confusing when you're just getting started, especially when you're trying to find out what will work specifically for you and your business.

Digital marketing can seem daunting at first, but the truth is that it doesn't have to be. Digital marketing is the process of marketing by using digital tools such as websites, social media platforms, digital campaigns and search engine optimization and is not much more complicated than sharing your business value with your potential customers and or clients. So, to summarize, digital marketing is communicating value to your customers using digital tools.

Now that we know what digital marketing is, how does it work to benefit my business and brand? We first have to research what digital tools are available and how they differ from traditional marketing methods. There are many digital marketing tools available today that you can make use of, but you will also have to research which digital tools will give you the best return in terms of sales and customers. Furthermore, will digital marketing give you the best return in comparison to traditional marketing? Well, it boils down to your customer demographics.

Digital marketing has huge benefits if utilised correctly. Be sure to take a look at the video below by YouTube channel, Adam Erhart, on what is digital marketing and how does it work?

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