THE DIFFERENCE BETWEEN TRADITIONAL AND DIGITAL MARKETING
Both digital marketing and traditional marketing are used for similar objectives, which are to draw in clients and to construct a brand picture. However, the main difference is that with traditional marketing you have to go out there and find your clients whereas with digital marketing your clients come to you.
Traditional marketing can only get you so far and can be more expensive. Digital marketing strategies can help you reduce your marketing overheads by around 39%, therefore increasing your profit margins. Think local but act globally.
Results of traditional marketing technique can't easily be measured. On the other hand, in digital marketing, it is easy to determine a return on investment (ROI) by utilising analytical tools.
- Traditional marketing contains print media (newspaper and magazines ads, newsletters, brochures and other printed material).
Broadcast media (like TV and radio ads)
Direct mail (including fliers, postcards, catalogues)
Verified techniques for a higher rate of success
Long-standing projects that the public already recognises
- Digital marketing includes marketing efforts anchored on electronic devices.
Social networking sites
Online video marketing
Cost-effective strategies for marketing
Remarkable visitor counts achieved
Enables primary response from the intended audience
Analytics for measuring results
Whether you use traditional marketing or digital marketing for your business, you need to know the difference between the two and how they work as well as what you stand to gain or lose if you use digital or traditional marketing.
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