With the rise of the Goliath's of the online advertising space, it's never been more important to understand digital marketing.
Digital Marketing is where you want to be in 2019, Google makes over 100 billion a year through ads and Facebook is generating over 40 billion a year through ads, what does that mean for you? Well, basically it means digital is going to be the only way you should be marketing your business in the near future.
If you are new to the online marketing boom, don't stress because we are going to cover the basic, but most important steps you need to take to get started. Neil Patel is the 'Everything Online' Guru, and he is going to walk us through the steps you need to know in digital marketing.
Step 1: You need to start your own website. You cannot start your digital marketing journey without one. You can use tools such as Wix or Wordpress to create your own site or, if you are in e-commerce, you can use a tool such as Shopify. Whichever way you choose, make sure to have your own site where people can find you online.
Step 2: Know your competitors. Based on what you are passionate about and what your website offers, you should be able to find who your competitors are. Simply use a search engine to query what you think people would be asking in order to find you. If you are having trouble knowing who your competitors are, take the KEY words that define your industry and pop them into the Ubersuggest tool. Here you will find all the URLs (sites) that are ranking for the same keywords that you want to be ranking for, how much traffic these sites are getting per region and the best-performing sites in your industry – which is ultimately your main competition.
Step 3: What are the best-performing pages for your main competitors? Top Pages Report on Neil Patel's website will help you figure out which theme, or which part of your site, has the most potential to get people interested in what you are offering. After isolating these high volume pages, go back to your site and create a better version of those pages to be better than your competitors.
Step 4: Promote your content. Whether it's by commenting on related blog posts with what you offer or sharing informative and eye-catching posts to your social media, whatever gets your name out there. Wherever you can, get more social shares and referrals, this is how you can win the ranking game and ultimately be on top of your digital marketing strategy.
Step 5: Start collecting emails. It's not all about getting people to your site, it's about building a brand, and you can't build your brand without collecting emails. You can try this with Hello Bar, it's a great way to collect more email addresses to get people to come back to your site. If you can get the same person to come back to your site 7 times, you are more likely to build your brand and stand out from the competition.
Step 6: Get people to easily subscribe to your site with push notifications, this and email marketing will keep getting people back to your site.
Step 7: Last but not least, the main thing you should be doing in digital marketing is selling something, whether its a physical product or a service. When you learn to sell, you learn the whole suite of digital marketing. Remember, it's not just about driving traffic to your website, its about converting those visitors to subscribers.
Get started with your digital marketing right now, simply sign up with Loopascoop and start promoting your content across all social media platforms from one central dashboard today.
Click the play button on the video below and let Neil Patel show you how to do it.