However, a big question many B2B marketers are now asking is "what exactly is influencer marketing in the context of B2B?"
When most marketers hear the phrase "influencer marketing" their minds jump to a famous person on Instagram that is promoting some sort of skincare or fitness brand. Well, the infographics below will give you a better idea of what you should be imagining as an influencer.
In essence, influencer marketing for B2B is about partnering with industry experts to create brand awareness, credibility as well as distribution and social engagements.
At TopRank Marketing they define the words 'influencer marketing' as "activating internal and industry experts with engaged networks to co-create content of mutual value, and achieve measurable business goals."
To dig a little deeper into what influencer marketing means for a business and address some of the most important questions to answer, especially if you are developing a B2B influencer marketing strategy, have a look at the infographics below.
Source: Social Media Today