Today, a social media strategy is one of the biggest 'must-haves' to stand out from your competition and make a mark on social media.
Here are some steps you can follow to create the best social media strategy that will help you reach some of your business goals. A social media strategy is a summary of everything you wish to achieve on your social media platforms. It assists with brand awareness, it guides your goals and it lets you know whether you're succeeding or not.
The more specific your social strategy is, the more effective your data will be, so below we will walk you through five tips to create a strong social media marketing plan of your very own.
1. Define your social goals
One of the most important steps in creating a social strategy is to set your social goals. Without any goals in mind, it will be difficult to reach it. That is why you have to define achievable goals which are SMART (Specific, Measurable, Achievable, Realistic and Timely).
Some of these goals can be to increase your reach, increase the number of leads, improve your revenues and to drive more traffic to your website.
2. Define who your target audience is
This might be one of the most critical steps because, without your target audience, your brand will be nonexisting.
If you do not know your target audience, you will now know who to advertise to or what content to write. Define your target audience based on their demographics, location as well as their interests. If you know what sort of content they consume regularly, it will help you plan content in a better manner and how you can solve their problems, if any.
3. Choose the right social media platform
Once you know who your target audience is, you need to figure out which social media platform to use to reach them.
You need to determine which social media platform is used by your target audience most, so choose the top 1-2 social media platforms and make sure that your presence is felt on those platforms. Make sure your content will fit into their feed.
4. Audit your social performance
Once you have started posting your content regularly, you should immediately start analysing the performance. See what sort of content works and what doesn't.
Analyse the engagement on different forms of content, and you should also figure out the time when your audience is most active on social media. This will help you schedule the right posts at the right time.
Lastly, you should audit your performance against your competitors. Compare their followers' bases, engagements, how many people they reach etc. with yours.
5. Create a social media content calendar
Sharing great content is essential, but it is equally as important to have a plan in place when you will share content to get the maximum impact. Your social media content calendar also needs to account for the time you will spend interacting with your audience.
Now that you know a bit more about how to start your social media strategy, why not check out Loopascoop's social calendar and plan ahead.