In 2019, social media is going to get even more difficult for businesses, the supply of content already far exceeds the demand and paid reach is falling dramatically, plus all the platforms are wanting to make you 'pay to play'. However, organic social media is not dead! You just need to get inventive and be a bit different from the rest, here are some tips and tricks on how to own your social media in 2019.
The first 30 minutes of a post going live is going to make it or break it, so get engagement early on to make sure you stay on top of peoples feeds and to reach more people.
Where possible, avoid outbound links at all cost. Yes, there are workarounds you could try, for example on LinkedIn, you can avoid outbound links in the main body of the post by publishing and then placing the link in the first comment, after that you just need to copy the comment link and place it inside the body of the post. This can typically see a 100%-200% increase in post reach.
Ever heard of a 'subject line' trick? Basically, you can significantly improve the reach and the longevity of your own personal brand by making sure you get noticed amongst the billions of other peoples content being released every day, so change up the metadata. Most blogging platforms and landing page creating tools are going to allow you to do this, it's much like changing the subject line of an email. Changing the metadata on your own content is going to help you be seen by a whole new audience, and you never know, with some amazing new text and visuals you might even go viral for content that was already out there first.
Engineer your marketing. This, basically, is the idea of giving something valuable away for free and then selling something related at a later date. What's going to work really well in 2019 for social media is quizzes because they get shared a lot more, which results in way more engagement. They can be ideal for qualified lead generation as long as you ask the right questions.
Start the conversation! Most social media platforms have come out and said that they are going to favour post that generates what they call a 'meaningful' conversation. This is a best practice across all social media networks, so start the conversation, mediate it and don't forget to also get involved in the conversation.
More than 80% of all web traffic will be video. More video content is uploaded every 30 days than the major US TV networks have created in the last 30 years. All social networks love video, and you should too, with the almost 200% more engagement rate. However, make sure to go with a mobile-first approach as most people watch videos on their handsets, so be sure to make your video formats mobile friendly.
In order to use social media to your advantage, understand why people share some things rather than others. A popular recipe to this is found in the book 'Contagious, why things catch on' by Jonah Berger. This book is essentially the first real, scientific look at what makes things go viral, be sure to check it out.
Be visual because even great content can fail if you don't deliver it in the right way. For example, instead of link posts, try photo posts with the link instead. You can be visual in other ways too such as by using emojis, gifs and effective imagery that really drives emotion. Avoid using stock photos at all cost as its the best way to blend in when you are trying to do the opposite.
Have a plan and have a schedule because a core schedule can help you create consistency and retention, fill in gaps, create reliable interactions and improve reach. Figure out what works and what doesn't, free up more time and develop an outline for your brand story. Unfortunately, an impromptu approach to social media 2019 just isn't going to cut it, there is too much competition and far too much content. Make your life easier with this step by using https://loopascoop.com/ for all your scheduling and analysing needs.
You have to know what you want. What is your goal for being on social media? What's your one metric that matters? If you are only using social media for brand awareness and presence, you don't have to focus too much on large audiences. If you have a small relevant audience with more influencers it will make more of a positive impact.
Whether you’re a start-up, a scale-up or revamping an established business’ social media strategy, you’ll definitely need these tips on social media for business this year in 2019. Social media algorithms are going to become even harsher for businesses looking to maximise the value of their organic social channels.
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